Creative Designer

Brand Strategist

Marketing Innovator

Strategic designer specialising in brand storytelling, marketing, and creative direction within the architecture and real-estate sector. With a strong foundation in crafting compelling brand narratives, I have led the development of marketing strategies and visual identities for large-scale international real-estate developments, aligning design narratives with market trends and business objectives. My experience in both strategy and execution allows me to not only conceptualize high-level creative solutions but also maintain a hands-on approach: developing graphics, motion content, and data-driven insights. From coordinating global teams to directly producing assets, I thrive at the intersection of creativity, strategy, and technology. Continuously expanding my skill set, I am currently delving into Python for data analysis to enhance my analytical approach to marketing and brand development.

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The Oval Partnership, Singapore
Sep 2024 - Present
- Specialised in crafting brand concepts, delivering curated narratives for 3 large-scale commercial real-estate developments.
- Managed an international retail and hospitality masterplanning project, coordinated cross-border teams, and managed deliverables.
- Conducted market research into luxury retail and hospitality sectors to support clients in identifying opportunities for strategic business development.
- Fostered relationships with local stakeholders and clients, building connections for future collaborations and strategic partnerships.
The Oval Partnership, Singapore
Oct 2022 - Sep 2024
- Leveraged knowledge and thorough research of the luxury retail market to provide actionable insights for regional Business Development for my firm’s Singapore office.
- Developed architectural designs across concept, masterplan, and schematic design stages for 2 large-scale commercial real-estate developments.
- Produced marketing content for company social networks and global events.
Vintage Fashion Retail, Self-Employed, United Kingdom
March 2022 - Oct 2022
- Planned and executed a targeted social media marketing campaign to expand brand visibility and reach, resulting in a 100% sale of stock.
- Curated a memorable brand identity to engage with potential clients through marketing communications and generate sales.