I’m kat

Strategic designer specialising in brand storytelling, marketing, and creative direction within the architecture and real-estate sector. With a strong foundation in crafting compelling brand narratives, I have led the development of marketing strategies and visual identities for large-scale international real-estate developments, aligning design narratives with market trends and business objectives. My experience in both strategy and execution allows me to not only conceptualize high-level creative solutions but also maintain a hands-on approach: developing graphics, motion content, and data-driven insights. From coordinating global teams to directly producing assets, I thrive at the intersection of creativity, strategy, and technology. Continuously expanding my skill set, I am currently delving into Python for data analysis to enhance my analytical approach to marketing and brand development.

  • The Oval Partnership, Singapore

    Sep 2024 - Present

    • Created branding and positioning strategies that shaped the identity of 4 large-scale real estate projects across Asia.

    • Managed coordination between cross-regional teams in Hong Kong, China, and Singapore, ensuring 100% on-time delivery of design proposals.

    • Conducted market research into luxury retail and hospitality sectors to support clients in identifying opportunities for strategic business development.

    • Developed retail and F&B strategies for over 150,000 m2 of commercial space, optimizing tenant mix and visitor experience.

  • The Oval Partnership, Singapore

    Oct 2022 - Sep 2024

    • Leveraged knowledge and thorough research of the luxury retail market to provide actionable insights for regional Business Development for my firm’s Singapore office.

    • Developed architectural designs across concept, masterplan, and schematic design stages for 2 large-scale commercial real-estate developments.

    • Supported marketing team in planning and execution of a large Exhibition, as part of awareness-raising efforts, researching and planning exhibition content, as well as creating marketing graphics.

  • Vintage Fashion Retail, Self-Employed, United Kingdom

    March 2022 - Oct 2022

    • Curated and sold a collection of 50+ vintage fashion pieces, generating a 30% profit margin within the first six months. Planned and executed a targeted social media marketing campaign to expand brand visibility and reach, resulting in a 100% sale of stock.

    • Curated a memorable brand identity to engage with potential clients through marketing communications and generate sales.

Adobe Suite

  • Indesign

  • Illustrator

  • Photoshop

  • AfterEffects

  • Premiere Pro

Microsoft Office

  • PowerPoint

  • Word

  • Excel

Python

Figma

Canva

3D Visualisation

  • Rhinoceros

  • Grasshopper

  • Sketchup

  • Enscape

  • Blender

  • AutoCAD

Softwares:

Skills:

Marketing & Branding

  • Campaign Strategy

  • Brand Development

  • Logo and Asset Design

  • Project Management

  • Social Media Marketing

  • Market Research

  • AI Content Generation

Business Development

  • Client Relationship Management

Graphic Design

  • UI Design

  • Motion Graphics & Video Editing

  • Photography and Editing

  • Illustration

Architectural Design

  • Masterplanning

  • Schematic Design